If you pay attention to the online advertising news, you may have heard the term “native advertising” before. More and more it is is being lauded as the new solution to dissatisfaction with advertising. So what is it exactly?
In the middle of last year, Google took steps to protect their search engine users. Besides their wishy-washy AMP initiative, Google has taken steps to remove malicious ads from front page results. Though that may be accomplished already with popular searches (e.g. Coca-Cola), it wasn’t uncommon for more esoteric searches to bring sketchy results. Most people don’t realize when malware infects their devices, so Google took it upon themselves (tragically lately so) to do something about it. Starting on January 10th, these changes will come into effect.